Consulting Focus

Whether you need help in marketing a community, developing a cost-effective advertising campaign, training your sales or management staff, enhancing your lead follow-up system, or improving the buying experience and customer service, The Housing Marketplace can provide a custom solution to meet your sales projections.

Marketing Focus: - Converting leads to sales center visits - Creating the right environment - Adding valid reasons to visit - Correcting common mistakes in handling incoming calls - Controlling lead management - Assuring timely lead follow-up - Improving relationship building - Sales Training: Closing the Sale, Listening to Sell, Mistakes in Selling, Consultative Selling, Relationship Selling, and Personality Selling - Relaying benefits of leased land or owning the home site - Strategies for the "I want to think about it" shoppers - Use of conversation guides for high value follow-up - Adjusting selling methods for 55+ prospects - Critical qualifying questions - Stop depending on company for all traffic - Assuring benefits of company, homes, community, and sales process are conferred - Improving customer referrals through Net Promoter Scores.

Management Focus: - Training outline for new salespeople - Evaluating incoming & outgoing sales calls - Generating enthusiasm - Teaching 'old dogs new tricks' - The role of the community manager/sales manager - Dealing with negativity - Interviewing potential sales people -

Management Training: Foundations of Management, Leadership versus Management and Mistakes Managers Make - Reducing Buyer Remorse - Setting and achieving sales forecasts - Reviewing lead status - Identifying slumps

Click on each of the Consulting Areas of Focus